BRAND WORK
In addition to working as a full-time journalist and podcast host, I’ve written SEO-rich content and press releases for both well-known tech companies and retailers and emerging indie brands. Clients have included Dictionary.com, lucy Activewear, StubHub, and others.
lucy activewear
I wrote press releases, product descriptions, sent pitches, and secured placement of Lucy Activewear on websites and in major magazines, including Health Magazine, and Shape Magazine.
Other women’s fashion and activewear clients included accessories maker Indigo Handloom and equestrian brand Goode Rider.
ICU EYEwear
While working with ICU Eyewear, a large and eco-friendly eyewear company, I wrote press releases as well as some corporate copy. I also managed and substantially grew ICU’s social media accounts, including those of their smaller imprints, Guideline Eyewear and Fisherman Sunglasses.
SMC Recordings
Working in social media and marketing for a small and independent hip-hop record label, I gained hands-on experience in a very fast-paced industry. I managed artists’ social media accounts, built a website for the label, and ran contests for fans.